Not only “Love”, but also “Idea” — SUGOI’s MISSION
In the previous article, we wrote about our “VALUE”.
This time, let’s talk about what we want to do in the futureーour MISSION.
SUGOI’s VISION is to create a world with love & ideas.
Our MISSION is to provide help to those people who have undefined VISIONs, which means:
・To keep moving, to reach out
・To pay attention, to create supports
・To connect, to convey
If we just want a peaceful life, “Love” is more than enough. Why do we need “Ideas” then?
To us, “Love” is to create a safe and secure place where everyone can live calmly and peacefully.
To maintain the “safety” & “security” of this place, it’s important to keep it unchanged.
Humans hate change. While it may be true that house-moving, jobs changing, relocating may have positive implications, they also cause excessive anxiety. That’s why to keep the place safe and secure means to keep the place unchanged.
Without a doubt, to keep life unchanged is the right choice for those who already have a great one. But at the same time, it hinders growth and self-development. For example, it obstructs children’s ability to adapt to changes, which are likely to happen in the future.
There may be a lot of people who can live with compromise and accept the current situation. But from that moment, the place with “Love” no longer exists.
That’s why we want to give not only “Love”, but also “Ideas”, the courage to go beyond reality.
A world full of “Love” is great, but let’s have the courage to make it even better.
Everyone wants to live in a safe and secure place, but at the same time, we should not get stuck there and aim for an even better world.
This is the world we want to create - A world full of love and ideas.
To carry such a big vision, it’s important to set our intention.
This is our MISSION; to keep moving and to reach out, to pay attention to and to create supports for people undefined VISIONs, to connect & to convey their VISIONs.
Which is to say, it’s not that we want to create from our desires. Rather, it’s something we want to send out to those companies, organizations or people who are pursuing creativity.
We believe there exist some people who want to provide better service in the world, organizations that want to help someone & companies that want to try something new.
For these people whose thoughts have not yet been spread to the world, we want to support them with our “Love” & “Idea” so that those thoughts would not be buried or abandoned somewhere.
We want to give “Love” & “Ideas” to those people who get mocked about their dreams. We want to give “Love” & “Ideas” to those companies who want to create new service but are laughed about because they are impractical. We want to give “Love” & “Ideas” to those organizations who try to improve the world, those who are often said to be unrealistic.
People who have such VISION may have hard time finding the right creative partner. So we don’t want to wait for them passively, we reach out ourself.
After meeting them, we pay attention to them and support them, because for those who have such VISION, sometimes they didn’t realize it themselves.
The moment that the VISION “evolves”, we convey them. It is the moment when new Love & Ideas are born. We use our creative ability at that moment to spread such a wonderful vision to the world.
To create a world with “Love” and “Ideas”, we, SUGOI, keep moving, and reach out, we recognize and create supports for people with the VISION, we connect those people and convey their VISIONs to the world.
This is the future that SUGOI wants to create ― our VISION and MISSION.
Original article in Japanese: